Senior Copywriter, Marcom, Hallmark Cards, Inc., Kansas City
(9.2001 - present)
Develop selling tools for Hallmark programs and products; catalogs directly contribute to more than $4 billion in sales; department achieves 100% on-time delivery of on average 87 catalog projects of 3,437 pages.
In 2007, developed processes with senior copywriters and marketing communications editorial supervisor to ensure a successful roll-out of the transition from Quark to InDesign CS3; full implementation was achieved 7 months ahead of departmental goal.
Directs all aspects of editorial, from concept to production, throughout the
entire catalog development process; projects include new product/program launches, cause-related marketing/integrated marketing programs, trade show materials and merchandising/retail environment programs for specialty and mass channel retailers.
Collaborates with designers to brainstorm and develop quality communication solutions, ensuring synergy between editorial and graphic design; partners with designers and project coordinators to provide leadership and selling tool development guidance to internal business unit partners.
Manager, Editorial & Communication Services, Litton, Beverly Hills, CA
(1983 – 1986)
Wrote annual and quarterly financial reports on subjects covering advanced electronic products and programs in the defense, industrial automation and geophysical markets for Litton, a Fortune 100 company which was acquired by Northrop Grumman Corporation in 2001. Supervised photo sessions for the reports as well as managed publication production and printing. Managed development, introduction and compliance for new corporate identity program, which included writing and producing corporate identity manuals. Wrote and produced brochures, booklets, and slide and video presentations. Wrote executive speeches. Produced videotape, “Putting Technology to Work.”
Manager, Development Publications, Pepperdine University, Malibu, CA
(1980 – 1983)
Determined editorial content, researched, wrote, edited and directed production of Pepperdine People, an alumni/development magazine and Alumni Voice, a newspaper. Wrote copy for brochures, program biographies and presenting
speeches. Consulted with other university departments on publications, including editing symposium presentations for the book, The Computer Challenge.
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