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If you’re tying to figure out if you and your business should join the Twitter conversation, an article by Monte Enbysk gives lots of good information that will help you make the decision. His “8 tips for using Twitter for your business” is a simple tutorial that will make it easy for you to get started and enjoy the latest media tool.
Just One More -- Read this article by John Baldoni at Harvard Business Publishing if you're discouraged about landing a new client. 62 phone calls is what it took for one sales executive to get a meeting. Has anyone topped that number? Cold calling was the most difficult thing for me to do when I launched Simply Writing, but I soon learned it truly was a numbers game. I just had to keep dialing and sending out letters and e-mails. I knew all the communications and writing part of my business, but I had a lot to learn about marketing my services. I read a lot of sales books, but I realized a lot of it was just to keep making contact. Some days were very, very discouraging, but some were very encouraging. And I learned to just keep pushing through the discouraging days because I needed to focus on the numbers -- strange for a word person -- but to get a positive outcome it seemed I had to get through a lot of negative responses. Apparently, I wasn't the only one. I think any small business knows that it takes many points of contact over a significant amount of time to make an impression.
During the times I made those phone calls, I remembered a time when a designer called my boss at Litton every month for almost a year hoping to add the company to his client list. He ended up handling a new corporate identity program for the Litton and designing the new logo. That was determination and I know that my boss never resented those calls, but admired his tenaciousness. And that’s why he had the chance to big for the corporate identity program. And it turned out to be a great partnership.
More to This Town Than Meets the EyeRide shotgun with Andrew Zimmern to discover some of America's most interesting people and places on this episode of "Appetite for Life."